Young mothers in Wolverhampton worked with artists to develop a brand that could be used to encourage families to keep their children smokefree. Bloom was first used to share messages about the effects of smoking in pregnancy.
Bloom Arts Programme with Children
The Bloom brand was developed into a fun workshop for under-fives in Wolverhampton. Artists visited nurseries and reception classes to engage the children in storytelling, singing and creating caterpillars!
Bloomin’ is an arts programme developed by NHS Dudley Stop Smoking (In Pregnancy) Service and Creative Health CIC to reduce smoking during pregnancy in Dudley.
Bloomin’ has blossomed… Following on from the success of the Bloomin’ for a smokefree pregnancy initiative, Dudley Stop Smoking Service commissioned a programme entitled Blossom, aimed at families with very young children. Bloomin’ successfully engaged health professionals in raising the profile of the importance of a smokefree pregnancy, leading to them calling for support in tackling smoking parents. Creative Health spent time in hospitals with staff dealing with very poorly babies and young children, hearing that often the youngsters’ medical problems were clearly the result of second hand smoke. Staff said they would love an ‘icebreaker’ to start a conversation with parents about smoking around children.
The 2013 Annual Report of the Director of Public Health Dudley, Arts & Health: Inspire, Engage, Involve
The 2013 Annual Report of the Director of Public Health Dudley, Arts & Health: Inspire, Engage, Involve demonstrates the arts-based approach adopted by the Dudley Office of Public Health to address health improvement in the borough. The report was produced by Creative Health (Arts and Health) CIC and details how Dudley Office of Public Health have worked with arts and health practitioners to develop creative approaches that have inspired, engaged and involved participants.