Kick Ash

The Dudley Office for Public Health has supported Creative Health develop a pioneering arts, health and wellbeing approach to working with young people (11-19) to reduce smoking in the region.

Dudley Kick Ash is a partnership between Dudley Stop Smoking Service, Dudley Youth Service and Creative Health CIC. The project is aimed at young people aged 11-19 (11-25 if they have a disability) who live within the Dudley Borough.

Kick Ash Ways to Wellbeing

Year 7 pupils are introduced to their school nurse in an assembly led by a young actor on stage, interacting with a short film sequence. They are encouraged to talk to the nurse not only for smoking cessation advice but also to discuss their emotional wellbeing.

Who made it happen

Seven young actors from Years 7 and 8 took part in the film, mentored by the two older teenage actors who run the live workshop, interacting with the film.

Film company Junction 15 co-produced the film with the young people, taking inspiration from their interpretation of the Five Ways to Wellbeing: Connect, Keep Active, Take Notice, Keep Learning and Give.

2,011 young people in 16 schools, colleges and youth groups were involved in arts workshops and performances in 2016/17.

One of the school nurses who was introduced to Year 7 by the assembly presentation said she thought it was an excellent way for her to reach a whole year group in one go.

“It was obviously made by and for the age group I needed to reach out to so it wasn’t stuffy or boring,” she said. “It was to the point, telling the sometimes-vulnerable Year 7 newcomers who I am and how I can support them. I had one of them approach me straight after the assembly to make an appointment for a chat.”
Click here to download the Dudley Smokefree Arts Programme 2016-17.

Reports on past Kick Ash projects:
Click here to read the Kick Ash 2011 Case Study.
Click here to read the Kick Ash 2012 Evaluation Report.