Over 500 young people across the Black Country have worked with artists on the ‘Take Back Control from tobacco’ campaign to produce music videos, computer games and a marketing campaign.
Funded by Black Country Tobacco Control Alliance and Arts Connect, the programme has involved 16-19 year olds in all four Black Country boroughs, working with artists to produce music videos, computer games and a marketing campaign exploring tobacco control.
Rising Wolverhampton rapper Vital spearheaded the campaign, producing the title track and touring local colleges, sixth forms and training centres to both consult with and educate teenagers.
The songs and games, all co-produced by and featuring young people, focus on
- Second hand smoke
- Nicotine addiction
- Illegal tobacco.
Check out the full story on the YouTube channel Take Back Control from tobacco